Tuesday, April 1, 2008
Brita . . . Forever
I may just have to return the Brita tank and filters I purchased a few days ago. They're still in the box, and nothing is apparently wrong with them, but it's the principle, you see . . . . I was watching tv this evening, and saw the new Brita commercial about the plastic bottle that's "forever in a landfill." It seems blatantly obvious to me that, while the plastic bottle would actually be recycled, and NOT "forever in a landfill," the Brita filter is actually not recyclable, and therefore WOULD be "forever in a landfill." Just a suggestion to Brita . . . someone in marketing needs to be fired. And Brita needs a commercial that makes sense.